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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.



We are extending the deadline for 2020 American Advertising Award entries until Friday, January 15 by 11:59 pm. Pricing will increase by $10. 

The American Advertising Awards (formerly the ADDYs) is the advertising industry’s largest and most representative competition. The mission of the Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising done during the previous year. Winners are selected by the judges and given a Gold or Silver award.

This is the most exciting AAF Charlotte event of the year where the whole of the Charlotte advertising community comes together to support the work of both professionals and students.

Due to ongoing COVID-19 concerns, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for virtual judging.

  1. This year all entries WILL NOT require a physical submission as part of the entry process. All entries can be handled online in the OpenWater software. This means the judges will not require a physical print out or physical sample of the entry to judge.
  2. In all categories where a physical printout is typically needed, entrants are allowed to upload a written description, video, photography and any digital examples of the entry to help with judging.
  3. With this in mind, there WILL NOT be a physical entry drop-off location this year. If a check needs to be mailed please send it to 1155-A Salem Dr, Charlotte, NC 29209.
  4. Also, due to COVID-19 concerns, AAF Charlotte WILL NOT be hosting an in-person Gala, but instead host a virtual Awards Gala.
  5. In lieu of not having an in-person Gala, all those with an Awards membership will receive an additional $25 discount on their entry. See the below entry prices.



  • By Friday, Jan 15, 2021, by 11:59 pm
  • No physical drop-off location due to COVID-19
  • SPECIAL MEMBERSHIP DISCOUNT ($25 OFF): Members: Single Entry is $85  /  Campaign Entry is $100
  • Non-Members: Single Entry is $135  /  Campaign Entry is $155


  • By Friday, Jan 15, 2021, by 11:59 pm
  • No physical drop-off location due to COVID-19
  • Your 1st entry is paid for by the Charlotte Student Awards Fund. Each additional entry thereafter is $30.

Please e-mail charlotteaaawards@gmail.com if you have any questions or concerns. 

For information on the 2020 Professional or Student American Advertising Awards please visit aafcharlotte.com.