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American Advertising Awards 2017/2018

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Local Entry Fees

  • Professional Single Entry: $65 (Member) / $105 (Non-Member)
  • Professional Campaign Entry: $85 (Member) / $145 (Non-Member)
  • Student Single Entry: $30
  • Student Campaign Entry: $35

Take-In Day Checklist

  • Signed Manifest/Invoice
  • Payment (if not paid online)
  • Physical Entries in Envelopes (x2 if you want work to be shown at the Preview Party)

Each entry should be submitted in a plastic or paper envelope with the following:

  • (2) copies of your entry form
  • (2) copies of your physical entry*
  • Labels on back of physical entry (if your entry is a campaign or has multiple elements, please label everything).

NOTE: Due to online uploads, CDs and DVDs are no longer accepted. If submitting a broadcast or interactive project, please include a print out of a screen shot, or still, in your physical entry.


*If your entry won but you did not submit two copies of your physical entry, then we can not display your work during in the Winner’s Gallery at the American Advertising Awards Gala.

Broadcast or Interactive entries are required to submit a screen shot print out with their entry form. 

Questions? Please contact our Awards and Judging Chair.