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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Western Virginia Advertising Awards

CONTINUING FOR 2022: All entries and judging will be done online. There will not be a take-in day or physical entries required. (This also applies to district and national judging for winners.) However, we do plan to have a gallery of work shown at the gala, so we would like your entries to be able to hang. See below for info on where to drop off physical entries.  

The Back in Black gala will be in person on March 5th at 5:00 pm at 1910 9th Street SE, Roanoke, VA so save the date!

Entries can be submitted online beginning Nov. 1.

  • The deadline for professional entries is Friday, Jan. 7 at 5 p.m.
  • The Early deadline for student entries is Saturday Dec. 4 and Final deadline is Friday, Jan. 14 at 5 p.m.

Drop-off locations for Professional and Student Entries for Gala Gallery Hanging:    

January 7th 
9am to 4pm (Business Hours)
LeadPoint Digital
10 Church Ave SE, Suite 300
Roanoke, VA 24011-2120

January 7th 
4pm to 7pm (after Work Hours)
3618 Brambleton Ave Suite D
Roanoke, VA 24018

January 10th through the 12th
9am to 4 pm (Business Hours)
309 North Knollwood Drive, Office 133
Blacksburg, VA 24060
1st floor, door to the right as you come in. Ring bell if door is locked.

Contact Cindy Rawlins at VCOM crawlins@vcom.edu if they want to arrange to drop off at a particular time or have questions.



Professional rules and categories (downloads PDF)
Student rules and categories (downloads PDF)



  • Professional Single: $90 (Member) / $125 (Non-member)
  • Professional Campaign Entry: $100 (Members) / $135 (Non-members)
  • Student Entry: $25

Membership in the AAF Roanoke is required to get the Member rate. If you would like to become a member of the club, please contact the Western Virginia Advertising Awards Chair for more information or visit https://aafroanoke.org/membership/