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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.

A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

THE ENTRY DEADLINE IS EXTENDED TO FEBRUARY 5

ELIGIBILITY REQUIREMENTS

  • All work entered in the American Advertising Award competition must have first appeared in the media between January 1 and December 31, 2020.
  • PLEASE NOTE: Due to COVID-19 restrictions judging of all work wil be conducted virtually. NO PHYSICAL ENTRIES ARE REQUIRED. It is important to upload a PDF of the ENTIRE document or a video showing your entry to facilitate online judging. 
  • With the exceptions of Public Service Advertising and Advertising Industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and media placement in the normal course of business. 
  • Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). In the event that there are entrants located in markets not served by a local American Advertising Award affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the district in which the entrant is located.
  • For Student eligibility requirements refer to the Student American Advertising Awards Rules & Categories available at www.AmericanAdvertisingAwards.com. 

ENTRY FEES

Members:

  • Single Entry: $85 
  • Campaign Entry: $100 

Non-Members: 

  • Single Entry: $155 
  • Campaign Entry: $185

Students: 

  • Single Entry: $35
  • Campaign Entry: $50

RESOURCES

PLEASE REVIEW THE AMERICAN ADVERTISING AWARDS 2021 SPECIAL SUBMISSION REQUIREMENTS

January Entry Deadlines

  • Deadline to Enter: Jan. 15 
  • Deadline to Enter with Late Fee: Jan. 15-27
    • Any entries submitted after 5PM on Friday, January 15th will have a late fee applied: $20 Per Single Entry/$35 Per Campaign. All extended entries MUST be submitted and received by 6PM on Monday, January 25th.
    • PLEASE NOTE: Due to COVID-19 restrictions judging of all work wil be conducted virtually. NO PHYSICAL ENTRIES ARE REQUIRED. It is important to upload a PDF of the ENTIRE document or a video showing your entry to facilitate online judging. 

 

Need help? Please email: jaxADDYs@4aaf.com