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Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Enter to see your work featured in the 2021 American Advertising Awards!
The 2021 American Advertising Awards entry period opened on November 30th, 2020 and closes on January 15th, 2021. Extended till January 19th, 2021 at 5PM.
WHAT ARE THE AMERICAN ADVERTISING AWARDS?
The American Advertising Awards, home of the ADDY® award, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local chapter of the American Advertising Federation (AAF) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local American Advertising Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win an ADDY® award - recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage level. Entry in your local AAF chapter competition is the first step toward winning a national ADDY® award.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
HOW DO I WIN AN ADDY AWARD?
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.
WHO CAN ENTER?
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals as well as students studying in these areas. All creative submitted must have run between January 1, 2020, and December 31, 2020. Plus, all submissions entered into the AdFed Suncoast competition must have been created in Sarasota, Manatee, Charlotte, Hardee, Desoto, Highlands or Glades counties. If the work was not created in one of these counties, please ensure you enter through the correct club in the AAF Fourth District.
Before submitting online, please review the categories and rules of entry:
CAN STUDENT SUBMIT ENTRIES?
Of course they can. The Student Division of the American Advertising Awards competition, sponsored by the AAF and Ad 2 National, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Students may submit work developed specifically for this competition or from previous projects or student contests.
Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter. Before submitting online, please review the categories and rules of entry:
HOW MUCH DOES IT COST?
Members of AdFed Suncoast get a 50% discount when entering the American Advertising Awards competition:
DO WE NEED TO SUBMIT PHYSICAL ENTRIES THIS YEAR?
Not this year. Due to COVID-19 restrictions judging of all work will be conducted virtually. NO PHYSICAL ENTRIES ARE REQUIRED. It is important to upload a PDF of the ENTIRE document or a video showing your entry to facilitate online judging. In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges. For example, if you are submitted an annual report or a printed package as your entry, you can submit photos of the interior and exterior of the piece as well as a video highlighting key pieces of the work for the judges to watch. Since these images and videos are replacing the physical entry, take care in making sure they represent your entry in the best way possible!
DEADLINE to ENTER: January 15th, 2021
LATE ENTRY: Deadline to Enter with Late Fee: January 15th-18th, 2021. Any deadline submitted after 5PM on Friday January 15th will have a late fee applied: $25
LATE LATE ENTRY: Anything submitted after 5pm January 18th, 2021 it will be called EXTENDED entries. Last opportunity to submit your work is January 19th at 5pm. LATE LATE ENTRY fee of $35 --- This does not apply to STUDENT entries ---
ANY UPDATE ON THE AWARD GALA?
Gold winners will automatically be forwarded to the district level of the competition. Silver winners will be provided details on how they can move on to the district competition the evening of the Gala. The Fourth District winners will be announced at their awards gala held in May 2021.
Good luck to all! And let's have a hotsy-totsy time at this year's American Advertising Awards!
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