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Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
HOW TO ENTER
Step 1: Thoroughly review the entry rules and process. (Please click here for the 2020-2021 Professional Rules & Categories and here for the 2020-2021 Student Rules & Categories.)
Step 2: Review the full list of categories to find where your work should compete.
Step 3: Register as an entrant.
Step 4: Follow the simple drop-down menus to enter your information.
Step 5: Printed and sign your manifest form and email it to Allison@AAFLouisville.org.
Note: Please don’t hesitate to contact the AAF-Louisville office if you have any questions about where your work should be entered. Call (502) 895-2500 or email Awards@AAFLouisville.org. If the local staff cannot answer your question, they will contact the AAF American Advertising Awards committee on your behalf.
GUIDE TO ENTERING
EARLY ENTRY DEADLINE:
Friday, January 8, 2021 - 5 PM
LATE ENTRY DEADLINE:
Entries can be submitted after the January 8 deadline, until Thursday, January 14, 2021, for an additional $35 fee per entry.
(by appointment only)
PROFESSIONAL ENTRY FEES:
Professional Member: Single $85 / Campaign $105
Professional Non-Member: Single $115/ Campaign $135
STUDENT ENTRY FEES:
Student Member: Single or Campaign $35
Student Non-Member: Single or Campaign $40
Please note: For the 2021 competition only, all entries will be submitted online. There will be no physical entry drop-off.