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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

The American Advertising Awards celebrate and reward the creative spirit of excellence in the art of advertising amongst both professionals and students. In addition, the Great Lakes Bay's 2022 AdVice Awards will honor the creative work produced in our market in 2021. 

Entries will be judged by three creative and marketing professionals from around the country. If an entry is selected to receive an award, they will be notified via email. On the Night at the  Award Show, the winners will learn if they have earned a SILVER or GOLD American Advertising Award. 

Conducted annually by American Advertising Federation (AAF), our local Awards is the first of a three-tired, national competition. Entry into our local competition is your first step towards winning a National ADDY trophy. The Student Division is also a three-tiered national competition. In conjunction with the professional competition, the Student American Advertising Awards recognizes and rewards excellence by students. 

We invite you to be part of this exciting event to celebrate
the Great Lakes Bay Region's creativity in advertising. 

MONDAY, JANUARY 17, 2022 @ 11:59 PM


Professional Rules and Categories.CLICK HERE.

Student Rules and Categories. CLICK HERE.