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Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Welcome to the American Advertising Awards competition!
Online submissions close Friday, February 11th, 2022 at 11 p.m.
Because judging begins the following Monday morning, there are no late submissions accepted this year.
All entries are virtual for 2022. No physical entries will be accepted. (Please ignore any mention of physical entries that may pop up in the software itself.)
Professional Entry Fees:
Professional AAF Lansing Member -
Single entry: $85.00 // Campaign entry: $105.00
Professional Non-Member -
Single entry: $135.00 // Campaign entry $155.00
Professionals, if you would like to become a member to receive the discounted pricing on entries please join by visiting aaflansing.org.
Student Entry Fees:
Student AAF Lansing (Local or National) Member -
Single or campaign entry: $35.00
Student Non-Member -
Single or campaign entry: $55.00
IMPORTANT NOTE TO STUDENTS: You must mark “AAF Student Member” as your AAF membership status on the entry form if you are a local club member. If you do not do so you will be charged the non-member amount. Information regarding student eligibility and submission entries is located in the section at the bottom of this page.
Students, if you would like to become a member to receive the discounted pricing on entries please join by visiting aaflansing.org.
Be sure to read all instructions thoroughly and carefully. If entries are not submitted properly they will not be judged.
Credit card payments may be made online upon completing online entries.
- Complete online entry
- If you have questions you may email: email@example.com or call John K. Addis at AE, 517-489-2830.
Winners will be revealed and honored at the annual AAF Lansing awards ceremony. This Awards Ceremony will be virtually held on the 28th of February.
STUDENT ELIGIBILITY AND ENTRY SUBMISSION INFORMATION :
Applicants must be enrolled full or part-time in an accredited U.S. educational institution
Work must be developed specifically for this competition or submitted from previous projects or competitions. Work developed for paying clients will not be accepted with the exception of work created by clubs as fundraisers or work created for student publications.
Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible.
Student Auto-forwarding: GOLD AAF winners will progress from Local Club Competitions and to our 6th District Competition and finally the National Competition with no additional fees to the student. SILVER AAF winners may choose to forward work at their cost with a $40 fee.
No information identifying the entrant should appear on the face of an entry, or within the title of video slates or online URLs for digital submissions.
Submission of entries acknowledges the right of the AAF to use them for publication, exhibition, and marketing of the American Advertising Awards competition and show.
A SINGLE-MEDIUM CAMPAIGN is no less than two and no more than four total pieces in the entry.
An INTEGRATED CAMPAIGN is defined as a campaign or series of ads, commercials or executions that utilize more than one medium. The American Advertising Awards allows entries in all Integrated Campaign categories to submit up to ten executions for judging. Integrated Campaign entries may be accompanied by a written or digital (video) summary not to exceed 250 words (written) or 3 minutes (digital). Digital summaries must be submitted by uploading the video file during the online entry process.
Failure to adhere to these limitations may result in a portion or all of the noncompliant entry to be removed from judging.
SUBMISSION OF DIGITAL ENTRIES
Entry submission may be made entirely online, including submission of creative assets either via digital file uploads or submission of URLs for judging (carefully follow the submission instructions during the online entry process). Completion of the entry process requires only the online portion of the process—no physical work samples or entry forms are required for submission.
For Websites and all Online/Interactive entries, submit the URL addresses. For multiple URLs in a campaign category entry, create a webpage that contains each of the individual links and provide the single URL to your newly created page, i.e.-http://www.somedomain.
Judging of online entries will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. URLs, banners, and menus must not contain any references to the entrant.