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Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
What Are The American Advertising Awards?
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 30,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete with winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
How Do I Win An ADDY?
Selection of the most creative entries is conducted through a scoring process in which a panel of judges—comprised of accomplished advertising creative professionals—evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Who Can Enter?
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals as well as students studying in these areas. The submission must be work created locally.
2022 Submission Rule Updates
There will be no physical submissions this year. Categories that traditionally call for physical entries can now have up to five visuals submitted with it.
Additions/Changes to Professional Categories
Many of the category numbers have changed – please review the rules document.
Public Service work must improve the public’s health, education and/or welfare. This work may be paid or pro bono. Public service work does not qualify in any other categories. Individual elements may be entered into Elements of Advertising. Pro Bono work/elements are NOT eligible for Best of Show consideration.
Any work to promote an ad agency, media outlet, production company, freelancer or ad club must be entered in the Advertising Industry Self Promotion category.
Sales videos or product brochures are not eligible to be entered in the Branded Content categories. These categories are only for content that drives engagement, brand awareness or loyalty – not a sales message.
Additions/Changes to Student Categories
S24B – new category for Typeface Design
What If I’m A Student?
The AAF Student American Advertising Awards Competition is a unique national awards program designed specially for college students. Work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Applicants must be enrolled full- or part-time in an accredited local educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry). Paid work done by a student is ineligible.
2022 Student Early Bird Call for Entries
Deadline: December 13, 2021, 11:59pm Buy One Get One free when code "BOGO" is used. This discount can only be used 1 time per student.
2022 Professional & Student Call for Entries
Deadline: January 16, 2022, 11:59pm