Online Entry & Judging
double-click to edit, do not edit in source
double-click to edit, do not edit in source
Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
What Are The American Advertising Awards?
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 30,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to win ADDY® Awards—recognition as the very best in their markets. At the second tier, local ADDY® winners compete with winners from other local clubs in one of 15 district competitions. District ADDY® winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY®.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
How Do I Win An ADDY®?
Selection of the most creative entries is conducted through a scoring process in which a panel of judges—comprised of accomplished advertising creative professionals—evaluates all creative dimensions of every entry. A Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY®. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Who Can Enter?
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals as well as students studying in these areas. The submission must be work created locally.
2023 Submission Rule Updates
National has left the requirement of physical entry submissions to the discretion of the local AAF Chapter. AAF-Baton Rouge will NOT require physical entries for the 2023 compeition, and will remain digital only this year. Categories that traditionally call for physical entries can have up to five visuals submitted with it.
Additions/Changes to Professional Categories
Changes have been made in the following categories: print advertising, out-of-home & ambient media, and film, video & sound. – please review the rules document.
Additions/Changes to Student Categories
There are no changes to Student Categories this year.
What If I’m A Student?
The AAF Student American Advertising Awards Competition is a unique national awards program designed specially for college students. Work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country.
Applicants must be enrolled full- or part-time in an accredited local educational institution. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry). Paid work done by a student is ineligible.
2023 Professional Call for Entries
DEADLINE EXTENDED: January 15, 2023, 11:59pm
2023 Student Call for Entries
Early Bird Entry Deadline: December 2, 2022, at 11:59pm
(Buy One Get One free when code “BOGO” is used. This discount can only be used 1 time per student.)
DEADLINE EXTENDED: January 15, 2023, at 11:59pm