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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

2022 Entry Process is Still Virtual!

We are excited to confirm that the 2022 American Advertising Awards entry process will still be virtual this year. So no print outs needed! Judges will also again have an extended judging period of 5 days vs the typical 2.

We are also extending our BOGO entry discount. AAF Memphis members will get bonus free entries when they hit a certain amount of purchased entries, as follows:

  • Agencies/Organizations of 5 or less: Buy 3 entries, get 1 free entry
  • Agencies/Organizations of 6 or over: Buy 5 entries, get 1 free entry
  • Caps at 5 free entries per group.


Single Entry $80
Campaign Entry $90

Late Single Entry $90
Late Campaign Entry $100

Single Entry $105
Campaign Entry $120
Late Single Entry $115
Late Campaign Entry $130

Student Single & Campaign Entries $30

Again, entries are ALL DIGITAL this year, no printouts needed! Judges will also have an extended judging period of 5 days vs the typical 2. Open Water (the entry system) will be able to save and re-enter similar entries in different categories, hopefully making entering a smoother process.

Click here to download the Professional Rules and Categories
Click here to download the Student Rules and Categories

Contact Karen McKenzie at aafmemphis@gmail.com if you have questions about anything related to the AAF Memphis American Advertising Awards competition.