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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.


Meet us at the movies—we’ve got the best seat in the house! 

The American Advertising Awards may look a little different this time with social distancing measures in place, but everyone is still guaranteed a memorable night! The question is, will you be watching in the crowd or starring on the big screen?

Casting calls are open, and all advertising professionals are encouraged to gather work from their finest performances to submit for the chance to have the spotlight on you in the Northeast Tennessee American Advertising Awards.

How will you choose to “reel” the crowd in? Will it be with a show-stopping television or radio ad, a dramatic ad campaign, or a package design that leaves everyone on the edge of their seat? Maybe it’s the hottest ticket in town to your dazzling website, latest social media campaign, or up-and-coming podcast! Anyone can be a star—don't miss your window of opportunity! Before you know it, the closing credits will roll out and the popcorn will be swept up.

Shhh, the show’s about to begin!

Need a little help getting the ultimate entry together? Learn more about how to submit work here.


Not your first time submitting? Take two, you know what to do.

Here’s your starting point to be red-carpet-ready for premiere night. Hit the Professional or Student Entries button at the top of the page!


Lights. Camera. Submission! You’re almost ready.

Remember to review our American Advertising Awards changes due to COVID-19, and follow your script to a tee.

In light of the dramatic plot twists in 2020 and the unscripted territory of 2021, there will be no drop off party and no physical / hard copy entries will be required for the 2021 American Advertising Awards. Instead, enter your work through Open Water, pay your entry fee, and that's it! 


Entry Deadline: January 21, 2021


Entry Fees

AAF NETN Members: $85/Single & $115/Campaign
Non-Members: $120/Single & $150/Campaign
Students: $30


When you enter your submissions, type the information as you would like for it to appear on your award.