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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Enter to see your work featured in the 2021 American Advertising Awards!


    EARLY BIRD DISCOUNT ENDS: December 22, 2020

    SUBMISSION DEADLINE: January 22, 2021

    LATE REGISTRATION DEADLINE: January 29, 2021 ($10 late fee)

    What are the American Advertising Awards? 

    The American Advertising Awards, home of the ADDY® award, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local chapter of the American Advertising Federation (AAF) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

    Conducted annually by the AAF, the local American Advertisiing Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win an ADDY® award - recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage level. Entry in your local AAF chapter competition is the first step toward winning a national ADDY® award.

    Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.


      Where Can I Find Out More Details on the American Advertising Awards?

      Check out the most updated Rules & Categories for both the Professional competition and Student competition on the AAF National website.


        How Do I Win An ADDY award?

        Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.


          Who Can Enter?

          This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals as well as students studying in these areas. The submission must be work created in the Tuscaloosa market. In addition, all submitted work must have been completed in 2020.


            Can Students Submit Entries?

            Yes! The Student Division of the American Advertising Awards competition, sponsored by the AAF and Ad 2 National, is a unique national awards program designed specially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country.

            Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Students may submit work developed specifically for this competition or from previous projects or student contests.

            Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.


              Will We Be Required to Submit Physical Entries This Year?

              • The short answer is no. You can jump for joy now!
              • Since all entries will be judged virtually at the local, district and national levels this year, there is no need to prepare and submit physical entries. That being said, it will be even more important to upload great photos and videos, where allowable. For nearly all entries, you are now able to upload five files/images and a video. For example, if you are submitted an annual report as your entry, you can submit photos of the interior and exterior of the piece as well as a video highlighting key pieces of the work for the judges to watch. Since these images and videos are replacing the physical entry, take care in making sure they represent your entry in the best way possible!

              EARLY BIRD DISCOUNT ENDS: December 22, 2020

              SUBMISSION DEADLINE: January 22, 2021

              LATE REGISTRATION DEADLINE: January 29, 2021​​​​​​​ ($10 late fee)


              Still have questions? Please direct them to Bradlee Colburn, 2021 American Advertising Awards Chair