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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.



Stay tuned for the 2022 competition. Entries will open in fall of 2021.

See the 2021 rules and categories for professionals here and students here.




Entry Pro-Tips:

  1. After filling out the online entry forms – you MUST print 3 (three) copies for EACH entry
  2. Cut out entry number labels from one sheet – and affix a label to the back of each piece in entry – in upper right-hand corner
  3. Place 2 (two) copies of entire entry form in the envelope / package with the entry
  4. If there are multiple pieces in entry – write on the label: 1 of 6, 2 of 6, 3 of 6, etc.
  5. AAF Black Hills reserves the right to reject entries not properly documented


About the American Advertising Awards:

The American Advertising Federation (AAF)’s American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

The AAF-Black Hills—your local chapter—American Advertising Awards competition is the first of a three-tiered national competition conducted annually by the AAF alongside 200+ other clubs around the country. Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Other entires deserving of recognition for their outstanding level of excellence are awarded a Silver ADDY.

Entry into the American Advertising Awards supports our entire industry; the AAF and its local and district memberships use the proceeds to enhance advertising through programs such as internships, advocacy groups and advertising education.

For more information or questions, please contact Carmen Derby at info@aafblackhills.org.

American Advertising Awards and Silver Medal banquet will be held Friday, February 19, 2021.