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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

American Advertising Awards - South Dakota


Thank you for participating in the 2022 awards!  We cannot wait to see all of the fabulous work you've created this year.

Please make note that all entries will be processed and judged digitally this year due to COVID-19. Please do NOT submit any physical entries.


Calling All Internal Marketing Departments!!

We are excited to announce the addition of new categories this year. These categories are open to local internal marketing departments only.

An internal marketing department is a part of the business within a company whose main purpose/industry is not marketing and advertising for other businesses. Materials submitted must be done in promotion of the company submitting.


Please note that the submissions within the Internal Marketing Department categories will not qualify for District or National forwarding.  To submit within these categories, please first choose 'local' as the header category.



Entry Fees 10/27/21 - 12/31/21:

AAF-SD Member Single Entry: $75

AAF-SD Member Campaign Entry: $95

Non-Member Single: $125

Non-Member Campaign: $165



Student Entry Fees 10/27/21 - 1/8/22:

Student Single: $35

Student Campaign: $50


Professional Rules & Categories | Internal Marketing Dept Rules & Categories | Student Rules & Categories