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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
The American Advertising Awards are the largest advertising awards program in the United States that celebrates creativity and excellence in advertising. Entry into the American Advertising Awards begins with your local AAF chapter like AAF Dallas. A jury of advertising peers from around the nation will judge the local competion which will determine who will receive the honor of Gold, Silver and Bronze ADDY Awards. Only the best work will then move on to the district then national level for the opportunity to elevate your agency as one of the best in the industry.
2021 Information: We will do our best to keep some aspects of the American Advertising Awards the same this year, but due to COVID-19 there will be some inevitable changes that we will be implementing. We will NOT be hosting an in-person event for the 2021 American Advertising Awards Gala. HOWEVER, we will be hosting an experience on March 11, 2021. It is going to be dope. Other important details will be announced soon including our COVID relief pricing for MEMBERS ONLY and our Public Service Initiative to give back to non-profits that are making our community a better place.
If you have any questions about this year's event Allison Farris at Allison@aafdallas.org
Regular Deadline is January 8, 2021
Non-Member Fee per Entry - $200
Member Fee per Entry - $160*
Corporate Member per Entry - $140**
*All members will receive a COVID relief coupon this year
**Ask for your corporate member coupon code
Student Fee per Entry - $50
Late Deadline is January 13, 2021
Non-Member Late Fee per Entry - +$50
Member Late Fee per Entry - +$30
Late Deadline for CORPORATE MEMBERS* is January 22, 2021
Corporate Member Late Fee per Entry - +$30
*Not sure if you’re a corporate member, emailAllison@aafdallas.org
Late Deadline for STUDENTS is January 22, 2021
Student Late Fee per Entry - +$15
In order to keep you, our staff, our volunteers and our judges safe, The 2021 American Advertising Awards will be judged virtually this year which means no physical entries will be required (FOR THIS YEAR ONLY). Please note that this will mean you need to photograph entries so judges can see your the intricacy of your work virtually. If you feel your work must absolutely be submitted phsyically, we can make arrangements with you so the judges can see it. Reach out to email@example.com with any questions.
* We will announce more categories for 2021
- L1: The Dallas Foodie - The best of food/restaurant category advertising in Dallas. This can be in any media format.
- L2: Corporate Creative - The CC award is for the best of advertising created in-house in Dallas. This can be in any media format.
- L3:The Dallas Holly - The best of holiday-specific advertising created in Dallas. This can be in any media format.
- L4: The Extreme Makeover Award - The best of rebranding created in Dallas. This can be in any media format.
- L5: The Brand Activist Award - The best of CSR advertising created in Dallas. This can be in any media format.
- L6: The Graveyard - The best of ideas that the client didn't buy created in Dallas. This can be in any media format.
AAF Dallas is excited to present the 2021 Suits Awards, selecting and honoring ambassadors of creative work who, in the past, have gone unrecognized during the Creative Awards Season. They put in the work behind the great work in the advertising industry. These unsung heroes and heroines have toiled behind the scenes. We think it's time we recognize those who support great creative. If you know a professional who deserves to be recognized for the contributions they are making in the advertising and marketing industry in Dallas, nominate them today! Finalists for each category will be notified sometime after the week of January 22th, 2021.
Thank you to our sponsors last year who helps us keep our doors open this year. Seriously, we could not have done the work we've been doing without you. We will need your help again this year!
Do you love ads in Dallas? Show your love for the work by supporting the 2020 American Advertising Award season in Dallas. Underwrite the 2020 season by emailing Allison Farris at Allison@aafdallas.org.