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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

What are the American Advertising Awards?

The American Advertising Awards are the largest advertising awards program in the United States that celebrates creativity and excellence in advertising. Entry into the American Advertising Awards begins with your local AAF chapter like AAF Dallas. A jury of advertising peers from around the nation will judge the local competition which will determine who will receive the honor of Gold, Silver and Bronze ADDY Awards. Only the best work will then move on to the district level, then national level for the opportunity to elevate your agency as one of the best in the industry. This competition helps AAF Dallas keep our doors open all year round and continue the important work we do to improve and unify our industry. 

Email us if you have any questions about this year's event at Office@aafdallas.org


AAF Dallas American Advertising Awards 
Deadlines and Fees

Regular Deadline is January 7, 2022
Non-Member fee per Entry — $200
Member Fee per Entry — $160
Corporate Member per Entry — $140*
Student Fee per Entry — $50
*Ask for your corporate member coupon code

Late Deadline is January 14, 2022
Non-Member Late Fee per Entry — $50
Member Late Fee per Entry — $30

Late Deadline for Corporate Members* is January 18, 2022
Corporate Member Late Fee per Entry — $30
*Not sure if you’re a corporate member? Email office@aafdallas.org

Late Deadline for Student is January 18, 2022
Student Late Fee per Entry — $15


There is no entry drop off this year.

To keep you, our staff, our volunteers and our judges safe, The judging of the 2022 American Advertising Awards will be virtual, meaning no physical entries will be required. Please note that this will mean you need to photograph entries so judges can see your the intricacy of your work virtually. If you feel your work must absolutely be submitted phsyically, we can make arrangements with you so the judges can see it. Reach out to office@aafdallas.org with any questions. 


Local Only

L1: The Dallas Foodie - The best of food/restaurant category advertising in Dallas. This can be in any media format.
L2: Corporate Creative - The CC award is for the best of advertising created in-house in Dallas. This can be in any media format.
L3:The Dallas Holly - The best of holiday-specific advertising created in Dallas. This can be in any media format.
L4: The Extreme Makeover Award - The best of rebranding created in Dallas. This can be in any media format.
L5: The Brand Activist Award - The best of CSR advertising created in Dallas.  This can be in any media format.
L6: The Graveyard - The best of ideas that the client didn't buy created in Dallas.  This can be in any media format.

The Suits Awards

AAF Dallas is excited to present the 2022 Suits Awards, selecting and honoring ambassadors of creative work who, in the past, have gone unrecognized during the Creative Awards Season. They put in the work behind the great work in the advertising industry. These unsung heroes and heroines have toiled behind the scenes. We think it's time we recognize those who support great creative. If you know a professional who deserves to be recognized for the contributions they are making in the advertising and marketing industry in Dallas, nominate them today! Finalists for each category will be notified sometime after the week of January 22th, 2022.


The Sponsors

Thank you to our sponsors last year who helps us keep our doors open this year. Seriously, we could not have done the work we've been doing without you. We will need your help again this year! 

Do you want to support this program? Show your love for the work by supporting the 2022 American Advertising Award season in Dallas. Underwrite the 2022 season by emailing Caitlin Watson at Office@aafdallas.org.


Creative Partners


Creative Sponsor                                                                             Digital Sponsor