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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

How To Enter

Choose Professional or Student Entry.  Fill out information online. All entries will be digital. Physical copies of print work may be required for the D10 contest. You will be notified if physical copies are required.

All work entered into the American Advertising Awards competition must have first appeared in the media between January 1 and December 31, 2020.

Payment is due online. If you are not able to make the payment online, contact Dinah Hodges at dinah.hodges@ttu.edu to make alternate arrangements.

Local American Advertising Awards 2020 Entry Guide

Entry Fees
Members Entry: $85 Single | $100 Campaign (Early Bird rates end January 4th, 2021. Rates increase $15)
Non-Member Entry: $115 Single | $130 Campaign (Early Bird rates end January 4th, 2021. Rates increase $15)
Student Entry: $25

The entry deadline is January 11th, 2021.

Professional Rules & Categories
PDF | Word

Student Rules & Categories
PDF | Word

National Winners 2020
View the winning entries for the National 2019 American Advertising Awards.

For questions or problems with submitting entries contact Dinah Hodges at dinah.hodges@ttu.edu  AAF-Lubbock American Advertising Awards (3As) Chair.