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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.




Online Entry - DEADLINE EXTENDED: 11:59 p.m., Thursday, January 16, 2020
   Late Online Entry: 11:59 p.m., Wednesday, January 22, 2020 - *late fee applies
Physical Entry Delivery: 5 p.m., Friday, January 17, 2020 (see locations below)
   Late Physical Entry Delivery: 12 p.m. (noon), Thursday, January 23, 2020 (see alternate location below)


Follow this link to the 2020 Rules & Categories Documents for:


Follow this link to the 2020 Entry Guide Book


AAF Member
    Individual Entry - $90 per entry
    Campaign Entry - $115 per entry
    *Late Entry - add $20

** Become an AAF-RGV member and save on your entry fees now. SIGN UP HERE

Non-AAF Member
    Individual Entry - $125 per entry
    Campaign Entry - $150 per entry
    *Late Entry - add $35


    Individual Entry -  $25 per entry
    Campaign Entry - $25 per entry
    *Late Entry - add $10


If paying by check, make check payable to AAF-RGV and include with the manifest in a sealed envelope and attach to your physical entries or, if physical entry is not required *mail to:
P.O. Box 4566
McAllen, TX 78502

* The postmark on the mailed check will determine the date of the entry.

If paying by credit card, please use the credit card option when you finalize your entries.


Please do not use an envelope larger than 17 x 22 inches for physical entries that will not fit in the standard 9x12 inch envelope. Following are two oversized envelopes available from Amazon.com. You may be able to find them at another store.

14 x 18 inch envelope       17 x 22 inch envelope

Please make sure that each item of the physical entry has an entry label affixed to it to insure proper identification of the entry if it gets separated from the envelope.

Please affix one entry form to the front of the envelope and one entry label to the upper right hand corner of the back of the envelope. Another copy of the entry form must be inserted in the envelope with the entry.

All physical entries, including complete manifest and payment (or receipt for online payment), must be delivered no later than 5 p.m.,Wednesday, January 15, 2020. Late entries must be delivered no later than 5 p.m., Tuesday, January 21, 2020.

Physical Entry Drop Off Points: No later than 5 p.m., Wednesday, January 15, 2020.

Brownsville Herald
Attn: Laura Flores
1135 East Van Buren Street
Brownsville, TX 78520

Valley Morning Star
Attn: Cashay Engineer
1310 South Commerce Street
Harlingen, TX 78550

The Monitor
Attn: Sherri Dease
1400 E Nolana
McAllen, TX 78504

Late Entry Drop Off Point: no later than 12 p.m. (noon), Tuesday, January 21, 2020

The Monitor
Attn: Sherri Dease
1400 E Nolana
McAllen, TX 78504

Contact Kimberly Selber at Kimberly.selber@utrgv.edu with any questions. Please be sure to include a contact phone number.