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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2021-2022 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Here is a quick overview of availabe categories:

SALES & MARKETING

 

SALES PROMOTION

Product or Service Sales Promotion

01A Catalog

01B Sales Kit or Product Information Sheets

01C Menu

01D Campaign

 

All product packaging.

02A Single Unit

02B Campaign

 

Point of Purchase

03A Counter Top

03B Free Standing

 

COLLATERAL MATERIAL

04 Stationery Package—Single or Multiple Pieces

05 Printed Annual Report

 

Printed Newsletter

06A Single Newsletter

06B Campaign

 

Brochure

07A Single Unit

07B Campaign

 

Publication Design

08A Cover

08B Editorial Spread or Feature

08C Cover/Editorial Spread or Feature—Series

08D Magazine Design

08E Book Design

 

Special Event Material

09A Card, Invitation, Announcement—Single Unit

09B Card, Invitation, Announcement—Campaign


 

DIRECT MARKETING

 

Direct Mail

10A Flat—Single Unit

10B Flat—Campaign

10C 3D / Mixed—Single Unit

10D 3D / Mixed—Campaign

 

Specialty Advertising

11A Apparel

11B Other Merchandise

11C Campaign

 

ADVERTISING INDUSTRY SELF-PROMOTION

Collateral

12 Brand Elements

 

13 Direct Marketing & Specialty Advertising (printed or digital)

 

14 Special Event Materials (printed or digital)

 

PRINT ADVERTISING

 

MAGAZINE ADVERTISING

15A Full Page or Less—Single Unit

15B Spread, Multiple Page or Insert

15C Campaign

 

MAGAZINE SELF-PROMOTION

16A Single Unit—Any Size

16B Campaign

 

NEWSPAPER ADVERTISING

17A Fractional Page—Single Unit

17B Full Page—Single Unit

17C Spread or Multiple Page—Single Unit

17D Specialty Advertising—Single Unit

17E Campaign

 

NEWSPAPER SELF-PROMOTION

18A Single Unit—Any Size

18B Campaign

 

BRANDED CONTENT & ENTERTAINMENT

 

19 Branded Content & Entertainment—Any Print Medium

 

OUT-OF-HOME & AMBIENT MEDIA

 

AMBIENT MEDIA

20 Guerrilla Marketing

21A Single Installation

21B Multiple Installations

 

Events

22A Single Event

22B Multiple Events

 

OUT-OF-HOME

Poster

23A Poster—Single Unit

23B Poster—Campaign

 

Outdoor Board

24A Flat—Single Unit

24B Super-sized, Extension/Dimensional, Digital or Animated—Single Unit

25A Interior—Single

25B Exterior—Single

26A Interior—Single

26B Large Venue—Single

27 Out-Of-Home Campaign

Out-Of-Home Self-Promotion

28A Single Unit

28B Campaign

 

ADVERTISING INDUSTRY SELF-PROMOTION

29 Advertising Industry Self-Promotion Out-Of-Home

30 Advertising Industry Self-Promotion Ambient Media

 

ONLINE/INTERACTIVE

 

Websites

31A Consumer

31B B-to-B

31C Microsites

 

Social Media

32A Single Execution

32B Campaign

 

Apps, Games and Virtual Reality

33A Mobile App

33B Website Based App

33C Games

33D Tools & Utilities

33E Virtual Reality—Single

 

ADVERTISING & PROMOTION

34 Web Banner Ad or Website Takeover

35 Campaign

36 Email

 

BLOGS & DIGITAL PUBLICATIONS

37 Blogs

38A Digital Publication—Single.

38B Digital Publication—Campaign

 

BRANDED CONTENT & ENTERTAINMENT

39 Branded Content & Entertainment for Online/Interactive

 

ADVERTISING INDUSTRY SELF-PROMOTION

40 Advertising Industry Self-Promotion Online/Interactive

 

FILM, VIDEO & SOUND

 

RADIO ADVERTISING

41A Single Spot :30 seconds or less

41B Single Spot more than :30 seconds

41C Campaign

42A Single Spot :30 seconds or less

42B Single spot more than :30 seconds

42C Campaign

 

Radio Self-Promotion

43A Single Spot—Any Length

43B Campaign

 

TELEVISION ADVERTISING

Television Advertising—Local (One DMA)

44A Single Spot :15 or less

44B Single Spot :30 seconds.

44C Single Spot :60 seconds or more

44D Campaign

 

Television Advertising—Regional/National

45A Single Spot—Up to 2:00

45B Campaign

 

Television Self Promotion / Local

46A Single Spot—Any Length

46B Campaign

 

Television Self-Promotion—Regional or National

47A Single Spot—Any Length

47B Campaign

 

ONLINE FILM, VIDEO AND SOUND

Internet Commercial

48A Single Spot—Any Length

48B Campaign

 

Podcast

49A Single Podcast

49B Campaign

 

Webisode(s)

50A Single Webisode

50B Series

 

BRANDED CONTENT & ENTERTAINMENT

Branded Content & Entertainment for Online Film, Video & Sound

51A Single Entry—:60 seconds or less

51B Single Entry—more than :60 seconds

52 Branded Content & Entertainment For Television

53 Branded Content & Entertainment—Non-Broadcast

54 Branded Content & Entertainment Campaign

 

CINEMA ADVERTISING

55 Movie Trailer

56 In-Theatre Commercials or Slides

 

SALES PROMOTION

57 Audio/Visual Sales Presentation

 

MUSIC VIDEOS

58 Music Video

 

ADVERTISING INDUSTRY SELF-PROMOTION

59 Advertising Industry Self-Promotion Film, Video & Sound

 

CROSS PLATFORM

 

Integrated Advertising Campaigns

60A B-to-B Campaign—Local

60B B-to-B Campaign—Regional/National

60C Consumer Campaign—Local

60D Consumer Campaign—Regional/National

61 Integrated Brand Identity Campaign—Local or Regional/National

62 Integrated Branded Content Campaign—Local or Regional/National

 

ONLINE/INTERACTIVE CAMPAIGN

63 Online/Interactive Campaign

 

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility Campaigns

64 Integrated Media Corporate Social Responsibility Campaign

 

PRO BONO

Pro Bono Campaigns

65 Integrated Media Pro Bono Campaign

 

ADVERTISING INDUSTRY SELF-PROMOTION

66 Ad Club or Marketing Club

 

Advertising Industry Self-Promotion Campaigns

67A Single-Medium Campaign

67B Integrated Media Campaign

 

ELEMENTS OF ADVERTISING

Digital entries only for categories 74A-87 can be uploaded and do not require a physical entry.

 

COPYWRITING

68 Copywriting

 

VISUAL

69 Logo Design

70 Infographic

 

Illustration

 

71A Illustration—Single

71B Illustration—Series

 

Still Photography

72A Black & White—Single

72B Color—Single

72C Digitally Enhanced—Single

72D Black & White/Color/ Digitally Enhanced—Campaign

 

Art Direction

73A Art Direction—Single

73B Art Direction—Campaign

 

FILM & VIDEO

74A Cinematography—Single

74B Cinematography—Campaign

 

75A Animation, Special Effects or Motion Graphics

75B Computer Generated Imagery (CGI)

 

76 Video Editing

 

SOUND

77A Music Without Lyrics—Single

77B Music With Lyrics—Single

77C Music With/Without Lyrics—Campaign

 

78 Voiceover Talent

 

79A Sound Design—Single

79B Sound Design—Campaign

 

DIGITAL CREATIVE TECHNOLOGY

80 Interface & Navigation

.

81 Responsive Design

 

82 GPS & Location Technology

 

83 Augmented Reality

 

84 Mobile Interaction

 

85 User Experience

 

86 Data Driven Media

 

87 Innovative Use of Interactive / Technology

 

PUBLIC SERVICE

 

SALES & MARKETING

CORPORATE SOCIAL RESPONSIBILITY COLLATERAL

88A Brand Elements

88B Annual Report (printed or digital)

88C Brochure/Sales Kit

 

CORPORATE SOCIAL RESPONSIBILITY MARKETING & SPECIALTY ADVERTISING

89A Single Unit

89B Campaign

 

PRO BONO COLLATERAL

90A Brand Elements

90B Annual Report (printed or digital)

90C Brochure/Sales Kit

 

PRO BONO MARKETING & SPECIALTY ADVERTISING

91A Single Unit

91B Campaign

 

CORPORATE SOCIAL RESPONSIBILITY PRINT ADVERTISING

92A Single Unit—Any Size

92B Campaign

 

PRO BONO PRINT ADVERTISING.

93A Single Unit—Any Size

93B Campaign

 

OUT-OF-HOME & AMBIENT MEDIA

CORPORATE SOCIAL RESPONSIBILITY OUT-OF-HOME

94A Poster

94B Out-Of-Home

94C Campaign

 

CORPORATE SOCIAL RESPONSIBILITY AMBIENT MEDIA

95A Single Occurrence

95B Campaign

 

PRO BONO OUT-OF-HOME

96A Poster

96B Out-Of-Home

96C Campaign

 

PRO BONO AMBIENT MEDIA

97A Single Occurrence

97B Campaign

 

ONLINE/INTERACTIVE

98A Corporate Social Responsibility Online/Interactive

98B Corporate Social Responsibility Online/Interactive Campaign

 

99A Pro Bono Online/Interactive

99B Pro Bono Online/Interactive Campaign

 

FILM, VIDEO & SOUND

 

100 Corporate Social Responsibility Television

 

101 Corporate Social Responsibility Radio

 

102 Corporate Social Responsibility Film, Video & Sound

.

103 Corporate Social Responsibility Non-Broadcast Audio/Visual

 

104 Corporate Social Responsibility Campaign

 

105 Pro Bono Television

 

106 Pro Bono Radio

 

107 Pro Bono Online Film, Video & Sound

 

108 Pro Bono Non-Broadcast Audio/Visual

 

109 Pro Bono Campaign