American Advertising Awards 2016/2017
Online Entry and Judging Software
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The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the ADDY Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.
Entry sleeves can picked up at these locations:
|5800 E Thomas Rd, Suite 100
||2777 E Camelback #300
||725 W McDowell Rd
|Scottsdale, AZ 85251
||Phoenix, AZ 85016
||Phoenix, AZ 85007
Please note entry categories have been revised to include several new opportunities to submit your creative work this year. Be sure to read the revised rules and categories documents for complete details. Some of the new categories include:
|• Specialty Advertising Campaign
• Single and Multiple Events
• Branded Content & Entertainment – In any Print Medium
• Tools & Utilities for Apps
• Website Takeovers
• Music Videos
• Non-Broadcast Branded Content & Entertainment
• Integrated Brand Identity Campaign
• Integrated Brand Content Campaign
|• Public Service Online Film, Video & Sound
• In Elements of Advertising
o Still Photography Art Direction
o Video Editing
o Voiceover Talent
o Augmented Reality
o Mobile Interaction
o User Experience
o Data Driven Media
o Innovative Use of Interface/Technology
If you have questions on how to prepare your entry, please email firstname.lastname@example.org for assistance.