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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.


The Pele Awards has over a 40-year history here in Hawaii.

AAF-District 13 oversees the Pele Awards and it is one of fifteen National District Competitions for American Advertising Awards (also known as the ADDYs). The Pele Awards recognizes excellence in Advertising and Design in the State of Hawaii for the past calendar year. Thus, you can now submit work that first appeared in Media from January 1, 2019 to December 31, 2019.

The American Advertising Awards (or The ADDYs) is the advertising industry’s largest competition.  As a part of the American Advertising Awards system, the first place winners or the Pele Gold winners in all National categories are sent from the Pele Awards to the American Advertising Awards to compete in the National Finals at no charge.

Professional and College Divisions:

Early Bird Online Entry Deadline*: FRIDAY, JANUARY 24, 2020, 11:59pm HST

Final Online Entry Deadline*:  Sunday, February 9, 2019, 11:59pm HST (NOW  EXTENDED TO -  MONDAY, FEB. 10, 2020, 11:59pm HST)

Final Entry Envelope Submission With  Payment Deadline*:  Monday, February 10, 2020  (NOW EXTENDED TO - TUESDAY, FEB. 11,  2020, 1pm HST)

**Member rates for individual or Corporate members of AAF-Hawaii, AD 2 Honolulu and AIGA Honolulu.

*Late Fees waived and Member rates apply for entrants on the islands of Maui, Big Island, Kauai and Lanai

*All Entries Must Be Dropped Off Or Mailed and Postmarked by February 11, 2020

ELECTRIC PENCIL Attn: PELE AWARDS 501 Sumner St. #3B1 Honolulu, HI 96817

*You Must Register and Finalize entries online.

For more information,please go to:  
PeleAwards.com  or contact us at PeleAwards@AAFHawaii.com