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Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
The Pele Awards has been bringing our industry together for over 40 years. A showcase of creativity, a melting pot of ideas, an expression of community – The 2021 Pele Awards is back once again to elevate us, inspire us, unify us.
To enter the 2021 High School Pele Competition, click here:
NEW FOR 2020-21
Here are the major changes for the 2020-21 Pele Awards Call For Entry period:
- 100% Online Entry Submissions Only.
- No Physical Entry and/or Official Entry Envelope needs to be turned in.
- Buy 1, Get 1 Free Entry Promotion for all Professional and College Entrants
- No Late Fees
- New National Category: Political Advertising
REMOVED FOR 2020-21:
- Locals Only: Retail Advertising
- Locals Only: Travel & Tourism
Online Virtual Judging
- Judging will be done online using digital content provided that was uploaded during the entry process and or URL.
2021 Pele Awards Show:
- A 2021 Facebook Live Virtual Awards Show
- Web Posting of Winners
- Scheduled Awards Pick Up & Picture Taking
Online Call for Entry Period:
- Now through March 15, 2021, 11:59pm HST
Entry Manifests & Entry Fee Payments (not paid online) Due:
- March 17, 2021, 4pm HST to HONBLUE