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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
Categories and Entry Process
Many, if not all, of the category coding, has changed and many categories have been removed to avoid duplication.
Professionals, please review the Professional Rules and Categories document carefully.
Students, please review the Student Rules and Categories document carefully.
Need help boarding your entry? Check out this ADDY Submission Directions document. PLEASE NOTE: There are updates to the board submission directions.
Our local RAF deadline information should be verified at http://rafconnect.org/addy-awards/. After preparing your entries in the manner outlined in this guide, deliver the entries, before the deadline to: Rich Brainerd Studios, 450 W Metro Park, Rochester, NY 14623, or Causewave Community Partners, 274 Goodman St N b269, Rochester, NY 14607. Since you must enter your local American Advertising Awards competition to be eligible for district and national judging, it is important that you do not miss this deadline.
Local entry fee information can be verified at http://rafconnect.org/addy-awards/ . Since there are substantial savings in entry fees for RAF members, please consider joining. Visit http://www.rafconnect.org/membership/ to join today. Some of the benefits of membership include: personal and professional development through regular meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business-related services. All entry fees will be handled online in the entry system.
ATTENTION MEMBER PRICING: If entering using member pricing your membership status will be confirmed. If you or your organization are not a current RAF member you will be invoiced for the difference between member and non-member rates.
If you are unsure of your membership status you can view current members by visiting http://rafconnect.org/membership/members/ or contacting RAF President, Aaron Lattanzio at firstname.lastname@example.org with questions.