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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.

Categories and Entry Process

Much of the category coding has changed so please read the rules carefully and select the right category.

Professionals, please review the Professional Rules and Categories document carefully.

Students, please review the Student Rules and Categories document carefully.

Note: Judging will be continue to be done virtually. Physical entries will not be accepted.

Entry Fees

  • Single Medium Entry:
    • Member: $105
    • Non-Member: $165
    • Students: $35
  • Single Medium Campaign or Integrated Campaign:
    • Member: $135
    • Non-Member: $195
    • Students: $35

EARLY BIRD DISCOUNT: Enter by 12/23 to Save $15 off per entry!*

*Does not apply to student entries (already discounted)

Additional information can be found at https://aafgreaterrochester.org/awards. Since there are substantial savings in entry fees for AAF members, please consider joining. Visit https://aafgreaterrochester.org/membership/ to join today. Some of the benefits of membership include: personal and professional development through regular meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business-related services. All entry fees will be handled online in the entry system.


Our local AAF Greater Rochester deadline information should be verified at https://aafgreaterrochester.org/awards. Final deadline is set at 11:59pm, January 13th, 2023. As a reminder, no physical submissions will be accepted for our local competition or for forwarding on to D2 and the national competitions. Please make sure you submit all pieces accurately in the system when entering. Judging will also be done virtually, and so the only materials the judges will have to score are that which are entered in the online system. Since you must enter your local American Advertising Awards competition to be eligible for district and national judging, it is important that you do not miss this deadline.


NOTE ON MEMBER PRICING: If entering using member pricing your membership status will be confirmed. If you or your organization are not a current AAF member you will be invoiced for the difference between member and non-member rates.

If you are unsure of your membership status you can view current members by visiting https://aafgreaterrochester.org/membership/member-directory/ or contacting AAFGR President, Jill Duff at president@aafgreaterrochester.org with questions.