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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Drop-off location for both entry days is at Potratz Advertising
31 Lafayette St, Schenectady, NY 12305

Download 2020 Professional Rules and Categories

‚ÄčDownload 2020 Student Rules and Categories

PLEASE NOTE: We cannot accept entries which include live plants or animals, perishable food or beverage, or anything requiring refrigeration. 

If paying by check, please make checks payable to: Capital Region Advertising Federation

Saturday, January 11, 2020 • 10 am - 1 pm

Student Entry - $30

Single Entry, Member - $68
Campaign Entry, Member - $88

Single Entry, Non Member - $135
Campaign Entry, Non Member - $155


LAST CHANCE ENTRY DAY (fees are slightly higher)
Tuesday, January 14, 2020 • 5:00 - 7 pm
(please note: no entries will be accepted after 7 pm on this date)

Student Entry - $30

Single Entry, Member - $85
Campaign Entry, Member - $105

Single Entry, Non Member - $150
Campaign Entry, Non Member - $170

Date: FRIDAY, March 6, 2020
Location: GE Theater, Schenectady
5:00pm Cocktails and Gallery
6:45pm Awards Show