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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Regular Entry Deadline - 1/6/23
Students $35   Professional Members $110   Professional Non-Members $135

Late Entry Deadline - 1/13/23
Students $35   Professional Members $135   Professional Non-Members $160


There will be no physical entries dropped off this year. A video of your entry may be provided in the entry portal if you feel your entry requires more dimensional description for judging purposes.

Professional Rules & Categories PDF 

Student Rules & Categories PDF


Any Questions:

Andrea Guarino, ADDY Chair
luhman@3seedmarketing.com - 610.597.8743


The American Advertising Federation Awards Ceremony will be held on Thursday, March 9, 2023 at The Roxy Theatre in Northampton (virtual attendance will also be available). Check back for more details coming soon!