American Advertising Awards 2018/2019
Online Entry and Judging Software
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The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising done during the previous year.
AAF Charlotte supports this competition by hosting a panel of national judges to evaluate each creative entry on an individual basis against criteria pre-determined by the National organization. Winners will be selected by the judges and given a Gold or Silver award. The trophy awards will be handed out at a Gala on February 28 of 2019, location soon to come. An email will be sent to your listed contact information stating if you won an award before the event, giving you enough time to make plans to attend the ceremony and celebrate.
Professional Call for Entries – Submission Details
In an effort to make entering easier, the American Advertising Federation (AAF) has redefined the categories for submission – a full overview for professional categories can be found here. While the student categories can be found here.
*NOTE: All submissions require both online and physical entries.
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EARLY BIRD DROP OFF ($10 off on each entry)
» Friday, December 21, 2018 from 9:00am - 6:00pm
» Entry Fee: Member: Single Entry is $90 | Campaign Entry is $105
» Entry Fee: Non-Member: Single Entry is $115 | Campaign Entry is $135
FINAL DROP OFF
» Friday, January 4, 2019 from 9:00am - 6:00pm
» Entry Fee: Member: Single Entry is $100 | Campaign Entry is $115
» Entry Fee: Non-Member: Single Entry is $125 | Campaign Entry is $145
Physical entries must be placed inside an appropriately-sized envelope. The national American Advertising Awards Committee (N3AC) recommends transparent, plastic envelopes found in most office supply stores and catalogs. Manilatype envelopes may also be used.
If a transparent plastic envelope is used, insert two copies of the entry form securely inside the envelope behind the physical entry. The entry (creative work) should be facing or readable from one side and the entry form facing or readable from the other. Firmly affix the entry number to the BACK of every piece in the entry (use removable entry number tabs from the bottom of printable entry form).
If a manila-type envelope is used, spray-mount the entire entry form and attach to the front of the envelope. Insert a second copy of the entry form inside the envelope. Also firmly affix the entry number to the BACK of every piece in the entry (useremovable entry number tabs from the bottom of printable entry form).
If a three-dimensional (3-D) item is small enough, it should be placed inside an envelope, as described above. The entry number label should be securely attached to the bottom of the entry. Insert two copies of the entry form inside the envelope. (If the entry is likely to tear the envelope when removing and replacing it, choose the method listed below.)
When a three-dimensional (3-D) item is over-sized and too large to fit inside an envelope, enclose the item inside an appropriately-sized box. Secure the entry number to the top of the box in the upper right hand corner. An entry number label should be affixed to the bottom of the piece for identifying. Spray-mount the entry form to the bottom of the box and place a second copy of the entry form inside the box.
Campaign entries may be handled in the same manner as above, placing the campaign inside an appropriately sized envelope. Firmly affix the entry number to the BACK of every piece in the entry (use removable entry number tabs from the bottom of printable entry form). Indicate on each label “1 of 2” or “2 of 2,” etc. Include an extra copy of the entry form inside the envelope.
All components of Campaign and Integrated Campaign entries must be entered together in an appropriately sized envelope whenever possible. Firmly affix the entry number to the BACK of every piece in the entry (use removable entry number tabs from the bottom of printable entry form). Label each component with an entry number and include the total components for each campaign, (1 of 10, 2 of 10, 3 of 10, etc.).
Copyright infringement and/or plagiarism (be it intentional or unintentional) will result in the disqualification and, if applicable, removal of awards from any entry deemed in violation. All entry fees will be forfeited.
Please e-mail firstname.lastname@example.org if you have any questions or concerns.
For information on the 2018 Professional or Student American Advertising Awards please visit aafcharlotte.com.
Thank you & we look forward to receiving your entries!