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Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

Judging for the American Advertising Awards will be conducted online.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges.

Please carefully follow all online submission guidelines provided within the entry system, to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.



The 2025 American Advertising Awards Competition
EXTENDED DEADLINE
 

ABOUT THE AMERICAN ADVERTISING AWARDS
The American Advertising Awards, home of the ADDY® Award, is one of the industry's most significant creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The American Advertising Awards aims to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the AAF-SWFL phase is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in the District 4 competition, one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the American Advertising Awards national stage.

HOW TO #WINANADDY
Our panel of well-qualified and thoughtful advertising industry judges evaluate all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence for the category. Entries that are considered outstanding and worthy of recognition receive a Silver ADDY. Not all categories will see an ADDY awarded, and it is possible that a category may see only either Gold or Silver awarded.
 
Judging in the AAF-SWFL tier of the competition will be done in person and physical entries must be submitted where required. If your entry moves on to compete at the District-4 Tier 2 or National Tier 3 competition, it will be judged remotely online. For nearly all entries, you can now upload five files/images and a video.
 
Please carefully follow all online submission guidelines provided within the entry system to ensure that your work is correctly represented during all three tiers of the American Advertising Awards competition.
 
FOR PROFESSIONALS
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing, and communication professionals. The submission must be work created in or for the Southwest Florida market and submitted work must have been produced in 2024.

FOR STUDENTS
View Student Rules & Categories
Student entrants must be enrolled full- or part-time in an accredited U.S. higher education institution. Students may submit work developed specifically for this competition or from previous projects or student contests. Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.

SUBMISSION DEADLINE:
January 8, 2025 by 5 PM Extended to noon on Monday, Jan. 13, 2025
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

ENTRY FEES: With Late Fee
Professional
Member, Single: $155
Member, Campaign:  $205
Non-Member, Single: $255
Non-Member, Campaign: $286
Student: Competiton 
Single: $40
Campaign: $50

QUESTIONS?
Email kate@prioritymarketing.com

SAVE THE DATES
January 23, 2025 Gallery Night Entry Preview Event
February 21, 2025 American Advertising Awards Gala