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Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Judging may be hosted virtually. Please check with your local Chapter to verify requirements of physical entries. Requirement of physical entry submissions is at the discretion of the local AAF Chapter.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.



The 2024 American Advertising Awards Competition
Begins December 1, 2023

ABOUT THE AMERICAN ADVERTISING AWARDS
The American Advertising Awards, home of the ADDY® Award, is one of the industry's most significant creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The American Advertising Awards aims to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the AAF-SWFL phase is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in the District 4 competition, one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the American Advertising Awards national stage.

HOW TO #WINANADDY
Our panel of well-qualified and thoughtful advertising industry judges evaluate all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence for the category. Entries that are considered outstanding and worthy of recognition receive a Silver ADDY. Not all categories will see an ADDY awarded, and it is possible that a category may see only either Gold or Silver awarded.
 
Judging in the AAF-SWFL tier of the competition will be done in person and physical entries must be submitted where required. If your entry moves on to compete at the District-4 Tier 2 or National Tier 3 competition, it will be judged remotely online. For nearly all entries, you can now upload five files/images and a video.
 
Please carefully follow all online submission guidelines provided within the entry system to ensure that your work is correctly represented during all three tiers of the American Advertising Awards competition.
 
FOR PROFESSIONALS
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing, and communication professionals. The submission must be work created in or for the Southwest Florida market and submitted work must have been produced in 2023.

FOR STUDENTS
View Student Rules & Categories
Student entrants must be enrolled full- or part-time in an accredited U.S. higher education institution. Students may submit work developed specifically for this competition or from previous projects or student contests. Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.

SUBMISSION DEADLINE
January 10, 2024, by 5 p.m.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

ENTRY FEES
Professional
Member, Single: $115
Member, Campaign: $160
Non-Member, Single: $205
Non-Member, Campaign: $235
Student
Single or Campaign: $50

QUESTIONS?
Email Treasurer@AAFSWFL.com or call 239-910-3884.

SAVE THE DATES
January 26, 2024 Gallery Night Entry Preview Event
February 17, 2024 American Advertising Awards Gala