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Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The 2023 competition is now closed.
Congratuations to all SWFL winners!

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the AAF-SWFL phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in the District 4 competition, one of 15 district competitions taking place. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

Our panel of well qualified and thoughtful advertising industry judges evaluate all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence for the category. Entries that are considered outstanding and worthy of recognition receive a Silver ADDY. Not all categories will see an ADDY awarded, and it is possible that a category may see either only Gold or only Silver awarded.
NEW FOR 2023: Judging in the AAF-SWFL tier of the competition will be done in person, and. physical entries must be submitted where required. If your entry moves on to compete at the District-4 Tier 2 or National Tier 3 competition, it will be judged remotely online. For nearly all entries, you are now able to upload five files/images and a video.
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing, and communication professionals. The submission must be work created in the Southwest Florida market and submitted work must have been produced in 2022.

View Student Rules & Categories
Student entrants must be enrolled full- or part-time in an accredited U.S. higher education institution. Students may submit work developed specifically for this competition or from previous projects or student contests. Work must be created while the entrant is a student not employed in the advertising industry. Student interns are eligible to enter.

January 11, 2023 Extended! Enter now through January 16, 2023, by 5 p.m.

Member, Single: $115 NOW $140
Member, Campaign: $160 NOW $185
Non-Member, Single: $205 NOW $230
Non-Member, Campaign: $235 NOW $260
Single or Campaign: $50

Babcock Ranch
Rivet Brands

The Hatchery
42881 Lake Timber Dr, Ste 200
Babock Ranch FL 33982

Downtown Area

Spiro & Associates
2200 Broadway Cir, Suite 200
Fort Myers, FL 33901

South Fort Myers
M&M Multimedia
2271 Bruner Ln #5
Fort Myers, FL 33912

Bonita Springs
Presstige Printing

10940 Harmony Park Dr,
Bonita Springs, FL 34135

Naples Zoo at Caribbean Gardens
1590 Goodlette Road
Naples, Florida 34102
Drop-off instructions: Drop at the main entrance and let the admissions staff know that the submission is for the marketing department.

Email Treasurer@AAFSWFL.com or call 239-910-3884.

January 27, 2023 Gallery Night Entry Preview, Hodges University 5-7 p.m. Event opens soon.
February 18, 2023 American Advertising Awards Gala. Event opens soon.