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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.


Student and Professional Entries Contest Period:  Dec. 1 2021 - Jan. 31, 2022


This is critical information you need to know regarding how to enter as well as definition of categories. These guides should be printed out, read and used as a guide in preparing your entries. Please note there have been changes to the Rules and Categories for 2021 - 2022. See the Professional Rules & Categories and Student Rules & Categories on the American Advertising Awards page of the national site. 




ALL entries MUST be uploaded into the ADDY software regardless of category and will be judged from the Judging Portal of the site.  No physical work samples will be accepted for the local SOUTHERN ILLINOIS competition. The maximum file size is 1gb. For best viewing of PDFs, upload a reduced size PDF.  **Local Gold Winners - If your entry has a physical piece, we may ask to have you send it to forward onto districts. The decision has not been made as to how districts will handle physical entries. 

Uploads will also be used in the ADDY site and award shows on the local, district and national levels.  IF YOU FAIL TO UPLOAD A COPY OF YOUR ENTRY OR CREDITS, YOUR ENTRY WILL NOT BE INCLUDED IN THE PROGRAM BOOK OR SHOW.  You will not have the opportunity to upload after your entries have been submitted. 

Upload media files for video, audio and still images. We support a wide range of popular media file formats. Examples include .JPG, .PDF, .3GP, AAC, .WAV, .MP3, AVI, FLV, MP4 and MPEG-2. Quicktime files ending in .mov are also generally accepted, however, .mov files using proprietary codecs such as Apple Pro-Res, RED, ARRI or Avid will not be transcoded andtherefore are not accepted. Maximum file size is 1gb.

Website Entry - All entries in the American Advertising Awards are required to upload a file (or files) to complete their submission. In the case of interactive entries submitted with a URL, it is acceptable and recommended to capture a screenshot of the website home page and upload it as a PDF. This file will be used by the judges (as reference only) to ensure that they are judging the correct site. All judging will be conducted using the online interactive content itself.

Credits: Remember that credits are not just for the local use, but for district and national as well.  All credits must be included at the time of your entry submission. Please proof carefully and use proper punctuation. YOU WILL NOT HAVE THE OPPORTUNITY TO ADD OR MAKE CHANGES TO CREDITS AFTER YOUR ENTRIES HAVE BEEN SUBMITTED.

Entry Fees:

Members = $60
Non-Member = $80
Student Entry = $25

Entry dates for Professional and Student:

Entries start: 12/1/2021
Entry deadline: 1/31/2022

Award Ceremony: 3/1/2022