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Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2022-2023 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 30,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Enter the MS Gulf Coast Ad Club 2022 American Advertising Awards Competition!

SUBMISSION DEADLINE EXTENDED TO Tues., JAN. 18, 2022 at 11:59 pm


No physical items will be required for submission to judging. Since all entries will be judged virtually at the local, district, and national levels this year, there is no need to prepare and submit physical entries. That being said, it will be even more important to upload great photos and videos, where allowable. For nearly all entries, you are now able to upload five files/images and a video. We urge you to submit as many attachments as possible to convey the piece in its entirety. For physical printed entries, a video is highly encouraged showing the piece in action and representing your entry in the best way possible. 


Physical Pieces For Display

Due to our current Covid-19 situation, no physical entries will be collected for judging purposes. However, we are shaking things up and all good thrillers pride themselves on revealing twists and turns.  Show off your work. If you would like to submit physical pieces to be on display at the MS Gulf Coast American Advertising Awards After Party, please drop pieces off to (TBA) on February 11, 2022, no later than 7 pm. 

Students, please coordinate with your AdFed lead/Professor on submissions and physical pieces. 


Use the login info in the left sidebar to access the submission portal. Please email any questions to aafmsgulfcoast@gmail.com.


NOTE  |  Additions/Changes to Professional Categories

  • Many of the category numbers have changed – please review the rules document.
  • Public Service work must improve the public’s health, education and/or welfare. This work may be paid or pro bono. Public service work does not qualify in any other categories. Individual elements may be entered into Elements of Advertising. Pro Bono work/elements are NOT eligible for Best of Show consideration.
  • Any work to promote an ad agency, media outlet, production company, freelancer or ad club must be entered in the Advertising Industry Self Promotion category.
  • Sales videos or product brochures are not eligible to be entered in the Branded Content categories. These categories are only for content that drives engagement, brand awareness or loyalty – not a sales message.
  • Any changes to the rules for this year’s competition are in red text within the professional and student rules PDF documents


NOTE  |  Additions/Changes to Student Categories

  • S24B – New category for Typeface Design
  • Any changes to the rules for this year’s competition are in red text within the professional and student rules PDF documents.


Awards Show Details Coming Soon | Time to Shake Up the Industry with South Mississippi’s Creatives in Advertising.