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Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
DUE TO COVID WE ARE NOT ACCEPTING PHYSICAL ENTRIES THIS YEAR. ALL SUBMISSIONS WILL BE ENTERED AND JUDGED ENTIRELY ONLINE.
- All three tiers of the competition - local, district, and national - will be judged entirely online.
- Make sure that the file you upload to the entry site is the best representation of your work. This is what the judges will see when evaluating your entry.
- This year you can upload additional digital examples of your work to provide more appropriate content for our judges. Pay close attention to the rules, a written or digital (video) summary is required in some categories, such as Integrated Campaigns. To ensure that your work is properly represented, this year you can provide a summary in any category where you feel it's needed to best showcase your entry.
- Because judging will be done entirely online, please save your digital files using file names that are helpful in describing them. For example, for a social media campaign you might upload files named ABC_Company_Facebook, ABC_Company_Instagram, and ABC_Social_Campaign_Video_Summary.
PROFESSIONAL Deadline Extended Through Monday, January 25, 2021
Deadline for STUDENT Entries is February 8, 2021