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Don't have an account? Choose an entry category below to begin. Logged in users may also click these to submit additional entries.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Judging may be hosted virtually. Please check with your local Chapter to verify requirements of physical entries. Requirement of physical entry submissions is at the discretion of the local AAF Chapter.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

CLICK HERE FOR AAF MADISON RULES AND CATEGORIES

PROFESSIONAL | STUDENT

Important Dates

Submit entries as of November 27, 2023 - January 13, 2024

Pay for your entries online in the awards website with your credit card. If you prefer, you can mail a check to us at AAF Madison, PO Box 5663, Madison, WI 53705

There will be no physical entry submissions for this year's competiton.  Please follow all online submission guidelines as there may the option to include additional digital examples if necessary to provide appropriate content for judging.

American Advertising Awards Show
Saturday, February 17, 2024

Goodman Community Center Brassworks

214 Waubesa St. Madison

5:30 PM Cocktails and Appetizers 

7:00 PM Awards and Silver Medal Award

9:00 PM Dancing and Dessert

The American Advertising Awards competition rules, categories and entry procedures for 2023-2024 have been modified to allow for remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR.

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Submit Professional Entries

Submit Student Entries

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.