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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.
In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.
Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.
Please note that online judging is approved for THIS YEAR ONLY.
Online Entry and Judging Software
Don't have an account? Choose an entry category below to begin.
Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.
To access the Judges Portal, you will need to use the credentials sent to you by AAF National.
The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
IMPORTANT INFORMATION REGARDING THE 2021 AMERICAN ADVERTISING AWARDS.
THIS YEAR ALL LEVELS OF THE COMPETITION - LOCAL, DISTRICT, AND NATIONAL - WILL BE JUDGED ONLINE. NO PHYSICAL ENTRIES WILL BE NEEDED FOR THE DISTRICT OR NATIONAL LEVEL OF THE COMPETITION THIS YEAR ONLY.
PLEASE READ THE APPROPRIATE RULES & GUIDELINES BELOW. For AAF Austin, the American Advertising Awards local Judging will continue to be online only. NO PHYSICAL ENTRIES WILL BE NEEDED FOR THE LOCAL AAF AUSTIN COMPETITION.
This is critical information you need to know regarding how to enter as well as definition of categories. Please note there have been changes to the Rules and Categories for 2021. Changes for 2021 are in red. These guides should be printed out, read and used as a guide in preparing your entries. See the Professional Rules & Categories and Student Rules & Categories on the American Advertising Awards page of the national site.
Entry Uploads: ALL entries, including physical, broadcast and digital, MUST be uploaded into the competition software regardless of category and will be judged from the Judging Portal of the competition site. No physical work samples will be accepted this year. There is no maximum file size. For best viewing of PDFs by the Judges, upload a reduced size PDF. It will not effect the quality of the image.
Uploads will also be used in the winners book and the award shows on the local, district and national levels. IF YOU FAIL TO UPLOAD A COPY OF YOUR ENTRY OR CREDITS, YOUR ENTRY WILL NOT BE INCLUDED IN THE WINNERS BOOK OR THE SHOW. You will not have the opportunity to upload after your entries have been submitted.
The file format for uploading most entries, including screen shots, is high res PDF. For best viewing of PDFs by the judges, upload a reduced size PDF.
For digital entries, digital files or URLs may be uploaded. Screen shots MUST also be uploaded for all DIGITAL entries. The screen shots will be used in the winners book.
Entry Credits: Remember that credits are not just for the local use, but for district and national as well. All credits must be included at the time of your entry submission. Please proof carefully, use proper punctuation and abbreviate where possible if you have a large number of credits. YOU WILL NOT HAVE THE OPPORTUNITY TO ADD OR MAKE CHANGES TO CREDITS AFTER YOUR ENTRIES HAVE BEEN SUBMITTED.
Early Entry Deadline: December 23, 2020 at 11:59 p.m.
Late fees apply starting December 24, 2020 at 12 a.m.
Additional $25 fee for Professionals - Additional $15 fee for Students
Final Entry Deadline: January 6, 2021 at 6:00 p.m.
PROFESSIONAL ENTRY FEES
$105 per Early entry for Professional Members
$135 per Early entry for Professional Non-Members
$130 per Late entry for Professional Members
$160 per Late entry for Professional Non-Members
STUDENT ENTRY FEES
$40 per Early entry for Members
$50per Early entry for Non-Members
$55 per Late entry for Members
$65 per Late entry for Non-Members
Questions, Comments, Concerns?
Contact Debra Cleveland at email@example.com or 512-997-9994.