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Due to ongoing concerns about COVID-19, the American Advertising Awards competition rules, categories and entry procedures for 2020-2021 have been modified to allow for the possibility of remote online judging.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Please note that online judging is approved for THIS YEAR ONLY.

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

What are the American Advertising Awards?

The American Advertising Awards are the largest advertising awards program in the United States that celebrates creativity and excellence in advertising. Entry into the American Advertising Awards begins with your local AAF chapter like AAF Dallas. A jury of advertising peers from around the nation will judge the local competion which will determine who will receive the honor of Gold, Silver and Bronze ADDY Awards. Only the best work will then move on to the district then national level for the opportunity to elevate your agency as one of the best in the industry.

How To Enter Video      Enter the 2020 Dallas Addys

Professional Rules      Student Rules

2020 American Advertising Awards

Please read the official rules and please note: There has been an update in the rules for any physical entries you enter. Be advised that it must fit in the provided plastic bag and include this year's edition of the ADDYs poster. You can obtain both the clear plastic bag and poster for each of your entries at StudioTribe (1210 E Levee St, Dallas, TX 75207) starting December 9 or please contact Allison Farris at Allison@aafdallas.org to arrange pick up elsewhere.

Additionally, printed materials CANNOT be mounted and their size CANNOT exceed 13x19". Failure to adhere to these guidlines may result in entry disqualification. For more information about entering the Dallas American Advertising Awards please see our new guidelines posters where these guidelines are clearly defined.

AAF Dallas American Advertising Awards Deadlines & Fees

Regular Deadline is January 10, 2020
Non-Member Fee per Entry - $200
Member Fee per Entry - $170
Corporate Member per Entry - $155*
*Ask for your corporate member coupon code
Student Fee per Entry - $50

Late Deadline is January 15, 2020
Non-Member Late Fee per Entry - +$50
Member Late Fee per Entry - +$30

Late Deadline for CORPORATE MEMBERS* is January 17, 2020
Corporate Member Late Fee per Entry - +$30
*Not sure if you’re a corporate member, email Allison@aafdallas.org

Late Deadline for STUDENTS is January 24, 2020
Student Late Fee per Entry - +$15 

Entry Drop Off Information

*Please note: that you do not need to drop off any physical entries for work in:
ALL Online/Interactive categories (#31 - #40 & 98-99)
ALL Film, Video & Sound categories (#41–59, 100-109)  
Integrated Campaigns categories, if applicable, (#60-65)
Select Elements of Advertising categories (#74A-87)

DROP OFF LOCATION:

StudioTribe
1210 E Levee St, Dallas, TX 75207

DROP OFF DATES:

Professional and Student Regular Deadline: January 6-10, 2020 | 1pm - 5pm
Late Deadline: January  14-15, 2020 | 1pm - 5pm 
EXTENDED Late Deadline for CORPORATE MEMBER Entries: January  17, 2020 | 1pm - 5pm 
Students Late Deadline: January 24, 2020 | 1pm - 5pm

New local only categories for 2020

L1: The Dallas Foodie - The best of food/restaurant category advertising in Dallas. This can be in any media format.
L2: Corporate Creative - The CC award is for the best of advertising created in-house in Dallas. This can be in any media format.
L3:The Dallas Holly - The best of holiday-specific advertising created in Dallas. This can be in any media format.
L4: The Extreme Makeover Award - The best of rebranding created in Dallas. This can be in any media format.
L5: The Brand Activist Award - The best of CSR advertising created in Dallas.  This can be in any media format.
L6: The Graveyard - The best ideas that the cliet didn't buy that was created in Dallas. This can be in any media format.
 

The Suits Awards

AAF Dallas is excited to present the 2020 Suits Awards, selecting and honoring ambassadors of creative work who, in the past, have gone unrecognized during the Creative Awards Season. They put in the work behind the great work in the advertising industry. These unsung heroes and heroines have toiled behind the scenes. We think it's time we recognize those who support great creative. If you know a professional who deserves to be recognized for the contributions they are making in the advertising and marketing industry in Dallas, nominate them today! Finalists for each category will be notified sometime after the week of January 27th, 2020, and winners will be announced and will receive their award at our ADDYs Gala on February 27th.

Nominate for the Suits Award

The Gala: February 27th at 6:30 PM at the Bomb Factory

For more information about table reservations or underwriting this event please reach out to Allison Farris at Allison@aafdallas.org

The Sponsors

Do you love ads in Dallas? Show your love for the work by supporting the 2020 American Advertising Award season in Dallas. Underwrite the 2020 season by emailing Allison Farris at Allison@aafdallas.org.

Gold Sponsor

Shoptology is a proud gold sponsor of the american advertising awards.

 

Bronze Sponsor

Temerlin Advertising Institute

Mosaic Sponsor

Bronze Sponsor

StudioTribe Drink Sponsor

Program Sponsor

Blanks, Long Time AAF Dallas Program Sponsor

Creative Partners

Johnson & Sekin is the official American Advertising Awards Creative Partner for AAF Dallas

Charlie Uniform Tango logo