[Skip to Content]

American Advertising Awards 2016/2017

Online Entry and Judging Software

Don't have an account? Choose an entry category below to begin.

Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

EXTENDED DEADLINE FOR SUBMISSIONS: March 7, 2017.

All entries that require a physical submission (OOH, Print, Packaging, etc) must be delivered with two copies of the entry creative (OOH, Print, Packaging, etc). These materials should be dropped off with a printout of your entry information from the submissions system on or before our 3/7/2017 Entry Deadline at the following collection point address, between the weekday hours of 8 AM and 4 PM:

Greater SF Ad Club - 2017 Show
c/o HatchToday / Anita Ochoa
100 Broadway
San Francisco, CA 94111

We are the Greater San Francisco Ad Club. Born in 1906, and active continually since then, we are a network of like minded creative professionals. We have built an agenda for affecting the future, and a forum for sharing the best and most innovative work in the Bay Area. We build communities. We hold an awards show of work created locally, and exported globally, that is judged by icons, and that creates real progress in a craft and a career. We create events that allow us all to meet and connect and become one with the most thriving creative community in the business. We are from the agency world, the brand world, the technology world and a vast network of students and emerging creatives. As creative professionals we acknowledge that this place is unique, and that as a part of this community, the work we do should add up to more than just increased shareholder value. We work to support causes that matter, and we affect change by doing what we do best - making messages that spread ideas. We believe firmly that great work that means something makes for interesting careers and larger lives.

GSFAC supports education, diversity and worthwhile causes, recognizes creative excellence and, at the same time, build comunity among creative professionals and students. We are the AAF chapter that emcompasses the seven SF Bay Area counties; Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo and Solano. As the “Unifying Voice for Advertising,” the American Advertising Federation, headquartered in Washington, D.C., represents 50,000 professionals in the advertising industry. AAF’s 130 corporate members include advertisers, agencies and media companies that comprise the nation's leading brands and corporations. AAF has a national network of over 200 clubs and connects the industry with an academic base through another 200+ college chapters.