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Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

To access the Judges Portal, you will need to use the credentials sent to you by AAF National.

Judging may be hosted virtually. Please check with your local Chapter to verify requirements of physical entries. Requirement of physical entry submissions is at the discretion of the local AAF Chapter.

In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges, should a virtual judging solution be necessary. For most categories, there has been no change from prior competition years.

Please carefully follow all online submission guidelines provided within the entry system, in order to ensure that your work is properly represented during all three tiers of the American Advertising Awards competition.

Welcome to the Atlanta Ad Club's 2024 American Advertising Awards Competition!

The American Advertising Awards® (AAA), is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in the local chapter of the American Advertising Federation (AAF) competitions. The mission of the AAA competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the AAF, the local American Advertising Awards is the first of a three-tier national competition. Concurrently, all across the country, local entrants enter to win an ADDY Award, an esteemed recognition as the very best in their markets. At the second tier, local winners compete against winners from other local clubs in one of 15 district competitions. District AAA winners are then forwarded to the third tier, the national stage level. Entry into your local AAF chapter competition is the first step toward winning a national American Advertising Award.

Entering the American Advertising Awards supports the entire advertising industry because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

 

Judging

An unbiased panel of nationally recognized judges evaluate the winning work through a online-based, blind scoring system. A GOLD ADDY award is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category on a 100-point scoring system. Entries scoring 80/100 points or higher will receive an award.

Note: Effective 2024, BRONZE awards will no longer be given in accordance with our national chapter's bylaws.

In Addition: If there is no entrant in any category to score high enough to win an award (silver or gold), the category will not be featured in the awards program. AAC will notify winners of their awards but will not disclose what was won until the awards program. 

The 2024 American Advertising Awards Gala hosted by the Atlanta Ad Club will be held on February 22, 2024 at The Foundry at Puritan Mill. Check your email for details. 

 

Professional Entrants

This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspapers, radio, television, web, marketing, and communication professionals as well as students studying in these areas. The submission must be work created in the Atlanta and surrounding areas market in 2023. No spec work may be entered. 

Download Professional Entry Guidelines for 2024 Here

 

Student Entrants

The AAF Student American Advertising Awards Competition is a unique national awards program designed especially for college students. Work entered at the local level can move up to the regional and national judging, just like the work entered by professionals across the country.

Applicants must be enrolled full or part-time in an accredited educational institution opreated in the Atlanta Area. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry during the 2023 year).

Download Student Entry Guidelines for 2024 Here

 

2024 Professional & Student Call for Entries

October 2023 — January 1, 2024

(*Deadline extended through January 12, 2024 at 11:59PM EST. Submissions received after January 1 will incur a $40 late fee.)

2024 Pricing

  • Single entry price: $200 for Members, $225 for Non-Members
  • Campaign entry price: $225 for Members and $250 for Non-Members

STUDENT PRICES:

  • Single entry price: $35
  • Campaign entry price: $40

Submissions received after January 1 will incur a $40 late fee. Submissions are not complete without payment. Online payments only, please. No checks will be accepted.